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Driflower provides hanging & drying systems for the industrial hemp industry, and tasked Lifeform to create their identity and graphic system as they were approaching the launch of the brand.
This project was a great creative challenge as it required many different graphics needs such as branding, merchandise, 3D renderings, and photo/video content. The full creative capabilities of Lifeform were brought to the table to tackle this head-on, and we couldn’t be happier with the results.
One of the main client requests was to showcase their flagship product within their logo. With this in mind, we also took inspiration from some of the leading tool brands to create a bold and sleek logotype that reflects the speed, durability, and ease of the Driflower hanging system.
To compliment the look & feel of the logo, we used a modern/industrial themed color scheme of bright orange, silver grey, and a dark slate hue to set the tone of the brand.
The main orange color was the most important and it has many analogous references within heavy machinery, tools, and a variety of other construction/industrial applications.
3D Product Renderings
A major task of building the Driflower identity and graphic system was the creation of many 3D designed renderings for the launch of their e-commerce store as well as social posts, ads, and sales sheets.
We designed 3D elements for their hangers and rack systems in a variety of layouts and angles. Having these items helped with the launch immensely as some of the products were still in their R&D phase.
These photo-realistic renderings gave our designers extreme creative flexibility when utilized for other projects. With no need for photography or sets, the workflow and speed of production was increased greatly.
Launching the Driflower brand meant content was needed. Lifeform helped to create a variety of images, ads and posts to help bolster the marketing efforts for the Driflower team.