Medtech AZ aims to provide amazing servicing and repairs to a wide range of medical practices within the greater Phoenix area and throughout the Southwest.
To meet that goal and to launch the company, they required new branding and an easy-to-use website to get things moving, and Lifeform was their go to branding agency to help bring life to their business.
Finding a new way to combine well known objects and elements was a fun challenge when creating the Medtech logo. Our design solution uses overlapping wrench graphics with a medical cross in the negative space to fully represent Medtech’s brand mission.
The visual interest of the logo comes from the 3 interwoven shapes that the eye follows; The cross in the negative space, the individual wrench elements, and the larger X shape of the logo. All are separate but work together to create an original logo mark to help the Medtech brand stand out against the competition.
A web presence is a necessity, but doesn’t always require 10+ pages of content. For Medtech, we created an easy to navigate single-page website/landing page that has all the necessary info and functionality to start a job or request a quote.