Initially created for a Kickstarter campaign, the Wander logo was designed to represent the Wander GPS device. The GPS is both an analog and digital product, combining the aesthetic of a professional compass, with the digital GPS capabilities of a remote GPS tracker, for use in case of emergency or to share ones location/journey through a variety of social media platforms.
The logo is comprised of two parts. The first being the needle that represents the analog aspect of past exploration and a well trusted standard of adventurers for hundreds of years. And second, the infinity symbol that represents the limitless exploration capabilities that this modern GPS device gives the user.